To find a profitable keyword for your business is vital for the success of your business. A keyword is a specific phrase that a user types on the search engine. With the help of this specific keyword, he tries to find the required product or service. This profitable keyword is also helpful to generate sales of a business website and to increase the profit of a business website. There are some keywords which have high search volumes but these keywords have poor profitability. To find profitable keywords for a new startup, you should spend enough time in conducting research. Some essential tips to generate profitable keywords for a new startup are given below;
Understand User Intent:
Google is giving importance to user intent. Its reason is that Google knows that someone is searching on Google to know something. Therefore, before finding a profitable keyword for a new startup, you should try to understand the user intent. The first user intent is ‘to buy something’. It means that by typing a specific keyword, a user wants to buy something. Second user intent is ‘to find something’. It means that by typing this keyword, a user wants to find specific information about something. The third type is ‘to go somewhere’. By typing this keyword, the user wants to get enough information about a specific place. When you are going to find out the profitable keywords for your new startup, you should also try to know your services. For example, if you want to sell products and services on your website, you should focus on the user intent of ‘to buy something’. If you have maintained an informational website, you should focus on ‘to find something’. After understanding the intent of the users, you should try to find such keywords which satisfy this intent of the users.
Generate Seed Keywords:
After understanding the intent of the users, you should try to find seed keywords (targeted keywords). These seed keywords consist of just one or two words and these seed keywords are helping to define the niche of your industry. It means that these seed keywords represent the main theme of the website. You can easily find out seed keywords for your website just by brainstorming the ideas. You should try to find such seed keywords which other people are searching on the internet. This is the best way to drive potential and existing customers to your website. If you want to run an e-commerce business, you should try to type your products and services on Amazon’s search bar. By typing these products and services on Amazon’s search bar, you can easily find out the best suggestions for the seed keywords of your website. If you don’t get enough idea about seed keywords from Amazon’s search bar, you can also extract the seed keywords by visiting the subcategory of your products and top-selling products on the Amazon. While finding the seed keywords, you should also keep in mind the geographical data.
Find Long-Tail Keywords With High Revenue Potential:
If you are focusing on the single-word keyword, you will have to face high competition. Moreover, it is also difficult for a new website to rank against the single-word keyword. Therefore, in the beginning, you should focus on long-tail keywords. Its reason is that long-tail keywords have low competition and you can easily rank your website against this long-tail keyword. For example a single keyword “dissertation” may not provide you good ranking but using long tail keyword like dissertation writing service will be perfect. While finding the long-tail keywords relevant to your business, you should try to find such keywords which have high search volume and high CPC. Its reason is that if you are focusing on such long-tail keywords which have fewer searches, you will get higher ranking but all of your efforts will be aimless. You can easily find out the best and long-tail keyword ideas by using Google keyword planner. It is a free tool and it provides enough information about the keyword ideas. By using this tool, you can easily get an idea about average monthly searches of the keywords, competition of the keywords, bids on the keywords and some other relevant keywords. By getting this information, you can easily find the best long-tail keywords with high revenue potential.
Filter The Keywords:
When you find the long-tail keywords relevant to the niche of your website by using Google Keyword Planner, you will get a wide list of the keyword ideas. You can’t focus on all the keywords. Therefore, you should filter these keywords and try to find out the best keywords relevant to the niche of your website. While filtering the keywords, you should keep in mind some essential things. First, you should know the search volume of the keywords. Search volume of the keywords means that how many people are searching these keywords on Google. You should select the high search volume keywords. Secondly, you should check the difficulty of the keywords. The difficulty of the keywords will tell you how difficult is it to rank this specific keyword in Google. At last, you should also try to know how much traffic you can drive to your website by targeting these keywords.
Find LSI Keywords That You Want To Include In The Content:
The algorithms of the Google change time by time and if you want to get a higher rank in Google, you will have to follow these algorithms. According to the latest update of Google, Google doesn’t give importance to those websites which are doing keyword stuffing. It means that Google tries to provide the best user experience to the users and it is possible only if you are ensuring the natural flow of the content. By doing keyword stuffing, you will disturb the natural flow of the content. Therefore, instead of doing keyword stuffing, you should try to add LSI keywords in your web posts. While adding these LSI keywords, you should also make sure that you are following the natural flow of the content. By adding some LSI keywords in the content, you can also rank your web page against multiple keywords.